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Have you ever painted a room?

I know when I first painted a room, I was young, it was all about speed, I just wanted to get it over with. I had seen my Mom paint before, and I always wondered why it took so long. I need to mention, she was really good at it. She was so precise and put a lot of thought and effort into it (not to mention she was a master of wallpaper which is a whole different level).

I was tasked with painting the ceiling, yes, the “popcorn” ceiling, in our family room. Nothing says “mess” more than that. But I was naïve about that and figured I’d just put a few drop cloths down and get rolling. By the time I was done, I had what I thought was a nice-looking ceiling.

And it was – until I looked at the floor, the furniture and the walls.

Drips everywhere! I spent hours cleaning, as best I could, all the random globs of paint that seemed to find their way around my haphazardly placed drop cloths. And the walls – it never occurred to me – that when you paint the ceiling, pieces of the paint-soaked popcorn can break loose as you paint!

For the next year, my Mom was discovering dried paint on the ones that escaped me, which there were many. She spent a lot of time cleaning up the mess because I didn’t really take the time to understand the scope of what I was undertaking and what was needed to properly prepare for success.

Prep Work Doesn’t Sizzle

As a Human Resources and Compensation professional, saying it’s challenging to get your leaders to work on compensation outside of the urgent “I need to hire someone right now!” situation, is a big understatement.

As I like to say, they have to do their whole job which sometimes means, you have to do the boring stuff that results in things like:

  1. Competitive offers that result in attracting the best talent
  2. Confidence when giving an outstanding performer a raise
  3. A focused and motivated colleague who believes they are being fairly compensated for their contributions to the business.

How do you set yourself up for success when talking compensation with your team? What does the organization need to do to provide their leadership with the tools to attract and retain talent?

In other words, it’s all in the prep work!

I. Core Compensation Structure

As your business has grown, have you created an understandable, scalable compensation structure.

Grades and Bands are a popular and traditional way of building out Compensation Structures. These are outdated and challenging to understand and even more challenging to update as the needs of the business change from growth to retraction and everything in between.

The key question you need to answer for your company is:

Can your compensation structure be understood from the C-suite to the front-line colleague?

If it can’t be, you have a trust problem. If you have a trust problem, you have a leadership problem. If you have a leadership problem, you have a performance problem.

How are you training your leaders to clearly educate their teams on how their compensation is determined?

II. Job Descriptions

I had lunch with a friend and colleague from the Human Resources industry recently. When I explained to him how critical job descriptions are to accurately market pricing jobs, he was not surprised. What did surprise him was that it still was a struggle to get good job descriptions!

If your job descriptions are poor, inconsistent and don’t clearly delineate the responsibilities, skills and performance requirements of the position, you are most likely incorrectly market pricing your jobs.

If you can truly say there is no guessing or assumptions about the job when you market price jobs, you have a much better chance of success.

III. Reliable Data

Recently my team and I attended a Human Resources event where Total Rewards was discussed. As a takeaway, everyone was given a list of resources they could use to market price jobs. We were all shocked at some of the resources that were cited. Some tips:

  1. Avoid crowd sourced data – generally it’s an exaggeration of the real value or, in some cases, completely fake, put out there by someone random.
  2. Ranges posted on websites – with pay transparency being implemented in many states, companies are forced to put ranges on any job listing in those states. Ideally those ranges reflect the true market data but many also reflect an attempt at just satisfying the law and they are much wider than the true range.
  3. Utilize professionally gathered salary survey data that is submitted through a vetted process by the vendor.
  4. Pick the salary survey that best fits your business. Depending upon your industry, type of jobs and geographies you need to assess what is the best fit for your business.
  5. Cost – I prefer to call it Investment. If you’re struggling to get budget approval, consider this: a single compensation mistake could cost your company five or six figures—often more than the investment in a reliable survey.

IV. Goal Setting Framework

Goals and reviews should be used as a tool to help your employees learn and grow and to help your company thrive.  The clearer you are about goals and how they will be measured, the better the process will be for your team, leading to overall business success.

One of the biggest drivers of discretionary effort is employees’ ability to align their individual goals with larger organizational success; 52% of employees report their understanding of organizational goals and the link between those goals and their day-to-day responsibilities increases their discretionary efforts.

Goals should be on-going job responsibilities and any new projects, assignments, priorities, or initiatives that are specific to this performance cycle. Goals should be high-level enough to encompass the core outcomes for which you are responsible, but specific and clear enough so you will be able to measure success.

So whether you use SMART goals or CRAVE goals (our preference – Concrete, Results Driven, Aligned, Verifiable and Energizing) there needs to be a clear connection between achieving those goals and compensation. They are not the whole picture but they are critical when coaching and growing your colleagues. If there is no organizational discipline around this process, you once again are eroding trust.

Your leaders need to be invested in their colleagues’ success. Goals are not “set it and forget it” they are a commitment from BOTH leader and the colleagues they manage.

Easy, Right?

Goals and reviews should be used as a tool to help your employees learn and grow and to help your company thrive.  The clearer you are about goals and how they will be measured, the better the process will be for your team, leading to overall business success.

One of the biggest drivers of discretionary effort is employees’ ability to align their individual goals with larger organizational success; 52% of employees report their understanding of organizational goals and the link between those goals and their day-to-day responsibilities increases their discretionary efforts.

Goals should be on-going job responsibilities and any new projects, assignments, priorities, or initiatives that are specific to this performance cycle. Goals should be high-level enough to encompass the core outcomes for which you are responsible, but specific and clear enough so you will be able to measure success.

So whether you use SMART goals or CRAVE goals (our preference – Concrete, Results Driven, Aligned, Verifiable and Energizing) there needs to be a clear connection between achieving those goals and compensation. They are not the whole picture but they are critical when coaching and growing your colleagues. If there is no organizational discipline around this process, you once again are eroding trust.

Your leaders need to be invested in their colleagues’ success. Goals are not “set it and forget it” they are a commitment from BOTH leader and the colleagues they manage.

Coming soon … TRUST PART III: Leadership Through Compensation – The Pay Determination Model and Compensation Conversation

We will be sharing a tool to help you visualize and clearly communicate the “why” behind pay decisions for your leadership. This will help facilitate a healthy conversation between leaders and their team about compensation. It is the most sensitive subject (outside of letting someone go) you address with your colleagues on an ongoing basis. Remember, if they understand it, they trust it.

Let’s get it right!

Ready to make a change? Schedule a compensation review today and start building the foundation for stronger employee trust and engagement.

It’s the time of year when performance and salary conversations are happening.

What does compensation have to do with TRUST?

What happens if you can’t have a healthy compensation discussion with your team?

Healthy =

Frank

Constructive

Success Clearly Defined

Shared Accountability

Supportive

Visionary

If these conversations, that often happen just once a year, are not handled well, the foundation of TRUST starts to crumble.

Without TRUST, you cannot lead.

Why are so many leaders unprepared for these discussions?

Why are so many leaders unwilling to have these conversations?

The Compensation Conversation: Where Trust Begins

These conversations rank among leadership’s most crucial moments. Whether sharing positive news about raises or navigating more challenging discussions when increases aren’t feasible, preparation and a clear compensation philosophy are essential.

Research backs this up – a recent Gallup study found that open communication about compensation significantly builds trust and reduces both disengagement and turnover. Without this transparency, uncertainty and dissatisfaction can take root. Employees need clarity on how their compensation aligns with their performance, role, and market standards.

The Danger of The Status Quo

The cost of a perceived lack of fairness or clarity of compensation practices is significant. When employees perceive compensation as unfair or unclear, disengagement follows – often leading to quiet quitting or departure. Regular equity analyses are essential to ensure compensation practices remain unbiased and market-competitive, helping organizations avoid costly turnover and performance issues.

Pay Transparency: Compelling Better Practices

The movement toward pay transparency continues to gain momentum, with organizations increasingly adopting (or being forced to adopt) open compensation practices. As state laws emphasize pay equity requirements, companies must adapt their practices to maintain compliance and competitiveness.

Transparent compensation practices deliver multiple benefits – they foster trust, reduce turnover, and attract top talent. When organizations clearly connect performance and compensation to defined market ranges and expectations, they create an environment of trust and loyalty.

Leading with Care and Communication

Effective compensation leadership extends beyond numbers and policies – it’s about creating an environment where employees feel genuinely valued and aligned with organizational goals. Through careful preparation, transparency, and strategic incentive planning, compensation becomes a powerful tool for building trust and driving growth.

By implementing these strategies thoughtfully and consistently, organizations can transform their approach to compensation into a cornerstone of successful leadership.

But how to do it?

Next month: Part II – TRU$T – It’s All in the Prep Work

Ready to make a change? Schedule a compensation review today and start building the foundation for stronger employee trust and engagement.

As we kick-off 2025, organizations face a pivotal moment in compensation strategy. The traditional merit-based pay model is increasingly out of step with today’s dynamic workforce expectations and business needs. With major compensation surveys projecting moderate base salary increases between 3.5% and 3.9% for 2025, now is the perfect time to redesign your compensation approach to better align with organizational goals and employee contributions.

The Shifting Compensation Landscape

The largest generational group in today’s workforce expects compensation based on performance and value they bring to their organization rather than years of service. This shift coincides with broader trends in compensation, including increased transparency requirements and the growing impact of artificial intelligence on job responsibilities. Organizations must adapt their compensation strategies to remain competitive while driving performance and retention.

Why Performance and Value-Based Pay Matters

Performance and value-based compensation isn’t just about paying more – it’s about paying smarter. When employees see a direct connection between their contributions and their compensation, they become more invested in organizational success. This alignment creates a virtuous cycle: high performers feel valued and stay engaged, while others gain clear insight into how they can increase their earning potential through improved performance.

Key Components of a Performance and Value-Based Strategy

To build an optimum performance and value-based compensation program, organizations need to focus on several critical elements:

  • Structured Competitive Pay Ranges: Develop strategic pay ranges that allow for growth based on contribution rather than time served. These ranges should be wide enough to reward exceptional performance while maintaining internal equity but not so wide to create too large of disparity in pay levels.
  • Performance Metrics: Establish clear, measurable criteria for evaluating employee contributions. This might include revenue generation, project completion rates, customer satisfaction scores, or other relevant metrics for your industry.
  • Variable Pay Programs: Implement performance-based incentives that reward both individual and team achievements. This could include short-term (ex. quarterly that roll up to annual) incentive bonuses that can be awarded based on financial and non-financial metrics, and may include long-term incentive plans that vest based on company growth.
  • Regular Calibration: Conduct ongoing pay analysis to ensure compensation remains competitive and properly aligned with employee value creation.

The Role of Technology and Data

Modern compensation management requires sophisticated tools and analytics. Organizations need robust systems to:

  • Track performance metrics consistently across departments
  • Analyze market compensation data in real-time
  • Monitor internal pay equity
  • Generate insights for informed decision-making

Making the Transition Successfully

Moving from merit-based to performance and value-based pay is a significant change that requires careful planning and execution. Organizations need to consider:

  • Communication Strategy: Leaders and employees must understand how the new system works and what they need to do to succeed with it. Often these plans are hard to understand for both the employees and leaders and can create confusion and erosion of trust.
  • Manage Training: Supervisors need tools and training to make fair, strategic compensation decisions based on performance data. This needs to go beyond a once-a-year-for-an-hour exercise. Preparing your leaders for these decisions needs to be ongoing to ensure the optimal compensation decisions are made.
  • Regular Review Processes: Implement ongoing performance discussions that focus on development and results rather than annual reviews. This is where we see organizations fall down the most. These regular discussions are either not completed or if they are, not properly documented. During annual compensation planning recency bias comes into play. Leaders base their decisions on the latest performance of their team versus the entire body of work from the last year.

The Investment Perspective

Here’s where many organizations hesitate – the investment required to make this transition effectively. However, consider this: your employees represent your largest investment and your greatest opportunity for organizational success. Making decisions about this crucial investment without proper data and expertise is a significant risk.

Just as you wouldn’t make major financial investments without thorough research and professional guidance, you shouldn’t attempt to overhaul your compensation strategy without proper support. This includes:

  • Comprehensive market research and analysis
  • Expert guidance on structure and implementation
  • Tools and systems to manage the new program
  • Training for managers and leaders

The Value of Expert Guidance

The shift to performance and value-based pay requires careful navigation of complex factors including market dynamics, internal equity, and performance measurement. Working with compensation experts can help you:

  • Avoid costly mistakes in program design
  • Ensure compliance with evolving regulations
  • Develop effective implementation
  • Create sustainable, scalable solutions

Taking the Next Step

It’s 2025 – you should consider whether your current compensation strategy truly drives the performance and results your organization needs. If you’re ready to explore how a performance and value-based approach could transform your workforce engagement and organizational success, expert guidance is essential.

Optimum Comp Advantage specializes in helping organizations make this crucial transition. Our team of compensation experts can help you:

  1. Analyze your current compensation structure
  2. Design a performance and value-based program aligned with your goals
  3. Develop implementation strategies
  4. Train your leadership team
  5. Monitor and adjust your program for optimal results

Don’t let outdated compensation practices hold your organization back.

 Contact Optimum Comp Advantage today to schedule a consultation and learn how we can help you build a compensation strategy that drives performance and success in 2025 and beyond.

The compensation landscape continues to evolve as we look toward 2025, with organizations navigating economic uncertainties, workforce expectations, and technological disruption. Recent research from leading compensation authorities reveals several key trends that will shape how organizations approach their compensation strategies in the coming year.

Compensation Trends for 2025

1. Salary Growth Stabilization

Multiple compensation surveys indicate a trend toward moderate base salary increases for 2025. While still historically robust, these increases reflect a gradual cooling in the labor market:

This moderation reflects organizations’ strategic approach to managing compensation costs while remaining competitive.

2. AI’s Growing Impact on Compensation

According to Robert Half’s 2025 Salary Guide, they suggest that Artificial Intelligence (AI) is fundamentally reshaping compensation strategies and job requirements. Over 54% of hiring managers report that AI advancements are transforming needed skill sets within their organizations. Their findings reveal:

  • A significant portion of organizations are adapting compensation structures to account for AI-related skills
  • Many companies are investing in contract talent for AI initiatives
  • Compensation packages increasingly reflect the value of technological expertise
  • Organizations are reimagining job descriptions to incorporate AI-related responsibilities

3. Transparency and Pay Equity Take Center Stage

Recent analysis suggests a fundamental shift in how organizations approach pay transparency and equity. Several factors are driving this trend:

– New pay transparency laws in states like Illinois, Minnesota, Vermont, and Massachusetts

According to Helios HR, approximately 15% of employers implemented salary increases in 2024 due to pay transparency, and it’s expected to rise to 18% in 2025

– Growing emphasis on internal pay equity adjustments

WorldatWork reports that approximately 50% of businesses plan equity-related increases in 2025

4. Results-Based Compensation Models Gain Momentum

The Harvard Law School Forum on Corporate Governance notes significant changes in how organizations structure incentive compensation:

  • Greater emphasis on measurable outcomes
  • Integration of sustainability and governance metrics
  • Enhanced focus on team achievement
  • More sophisticated variable pay programs across organizational levels

5. Market Responsiveness Drives Strategy

Research indicates that market dynamics continue to shape compensation decisions. Organizations are:

  • Regularly adjusting compensation strategies based on market data
  • Considering local cost of labor variations
  • Responding to industry-specific compensation trends
  • Addressing competitive pressures in key talent areas

Action Items for Organizations

We understand that the ongoing, rapid changes taking place around compensation strategies might be a bit overwhelming. That’s why December is the perfect time to re-evaluate your compensation strategies for 2025 and beyond.

Here are some steps to get your started:

1. Evaluate Pay Equity

  • Conduct thorough compensation analysis across demographics
  • Identify and address potential disparities
  • Implement ongoing monitoring systems
  • Document improvement strategies

2. Modernize Compensation Philosophy

  • Update compensation strategies to reflect current market conditions
  • Create clear criteria for various pay components
  • Build in flexibility for market adjustments 
  • Document transparent compensation practices

3. Enhance Performance Measurement

4. Leverage Technology Solutions

  • Implement advanced compensation management tools
  • Utilize data analytics for decision-making
  • Streamline compensation processes
  • Enhance reporting capabilities

5. Strengthen Communication

  • Develop clear compensation communication strategies
  • Prepare managers for compensation discussions
  • Maintain regular market updates
  • Create feedback channels

Looking Forward…

Success in 2025’s compensation landscape will require organizations to balance multiple factors, including any economic conditions post-election, regulatory changes and remote work compensation considerations to name a few.

Stay ahead of these evolving compensation trends with expert guidance from Optimum Comp Advantage. Our specialists can help your organization:

  • Create competitive compensation strategies
  • Implement equitable pay practices
  • Develop effective reward systems
  • Build transparent compensation communications

Take the first step toward optimizing your compensation strategy for 2025.

Contact us to schedule a consultation today.